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Five ways to make your business age-friendly

Older consumers are of growing importance to businesses and the economy, with over 50s responsible for half of all household spending. And yet businesses do not adequately serve this market in terms of products, services or advertising. Some 4 in 5 people aged over 55 say their favourite retail brand no longer understands them or what they need, and many older adults report experiencing age discrimination as a consumer. 

If your customers face barriers when they are shopping, taking part in activities or buying services, not only does it mean a less inclusive society it may also lose you essential business. 

We have identified five ways you can make your business more age-friendly and accessible for the benefit of all age groups – and your bottom line.