An older worker and younger worker chatting

Why does imagery matter?

How we are represented as we grow older can have a profound impact on other people’s beliefs, attitudes, and behaviours towards us – this is particularly important if some or all of those representations are negative or stereotypical. More worryingly, we often internalise those negative misconceptions about ageing that we are bombarded with everyday. They become a self-fulfilling prophecy, affecting the way we perceive ourselves, and what we think we are capable or worthy of, limiting the kinds of activities we do, even the way we dress.