A group of older people chatting

About Age Without Limits

Ageism is the prejudice that’s hidden in plain sight. It’s embedded in our society and even accepted as normal by those of us who are older. We see and hear casual ageism every day in the media, on TV, at work, in pubs, on social media, in family conversations. 

It doesn’t have to be this way. Thinking negatively about ageing and older people has been accepted and ignored for too long.

The Age Without Limits campaign aims to change the way we all think about ageing and support a growing movement of people and organisations working to make society more age-inclusive. 


Behind the campaign

Age Without Limits is a campaign from Centre for Ageing Better, a charity funded by The National Lottery Community Fund. Ageing Better is pioneering ways to make ageing better a reality for everyone. It aims to inspire and inform those in power to tackle the inequalities faced by older people, call out and challenge ageism in all its forms and encourage the widespread take-up of brilliant ideas and approaches that help people to age better.